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Hello, Sleepy Tofu: The Cutest Mattress Brand Ever

Ten days ago, a Sleepy Tofu [眠豆腐] ad popped up in my Instagram feed. Ten days later, I have a new mattress and I’m now the type of person who writes about their wonderful new bed. Who knew?



Sleepy Tofu proudly makes its mattresses at a third-generation mattress factory in Taoyuan. The entire product line was designed from scratch specifically for the Taiwanese consumer and climate. It took two years from the initial idea to testing of the first sample beds.

Yes, the business model is similar to all those mattress startups you’ve seen in the US. They’re online-only and direct-to-consumer. You can’t test the bed before you buy, so they have a 100-day trial period in case you need to return it.

The mattresses come in five sizes that arrive vacuum-packed in a sturdy cardboard box. We purchased the standard double size — their equivalent of queen. Price: 17,990NT.

Since we have a baby, we let it relax and air out for a day before bringing it into the bedroom. Buying a mattress is such a personal choice, but I have to say I really like our Sleepy Tofu.

Here it is, all fresh and tofu-looking!

Note: our bedroom doesn’t actually look like this. I tidied up and staged this shot to spare you the reality of what a bedroom looks like when you live with an infant.

And here’s another shot so I can show off the only two pieces of furniture we have that aren’t from IKEA. This chair and side table are both from the Taiwanese furniture brand, UWood.

But back to the mattress…

Since I took the time to take glamour photos of our new mattress, I figured I would email the owner of the company in case there was a cute story behind the brand. Turns out there is!

The logo and word mark were both created by a young Taipei designer named Yu-Hao Chang. In an adorably narcissistic coincidence, the owner found the designer while he was Googling his own name one day.

He wrote, “I found a designer with the same name as me. His work was quite interesting. I thought it was fate, so I emailed him directly.”

Wanyun Chen for Sleepy Tofu

The illustrations on the website and in the user guide are all super cute and clever. They were created by an artist named Wanyun Chen.



How did he come across her work? “A while back a friend released the Taipei guide book, Good Eye City Guide Taipei. I was impressed with the illustrations inside and begged her to introduce me to the illustrator. Wanyun lives in Kaohsiung so we still haven’t met.”

So what about the name Sleepy Tofu? Well, it turns out they had another name all along but it was too abstract. It didn’t make people think of beds.

He said, “As with all naming projects, the process was very painful and you lose countless candidates. Then on a desperate day, we were at a Korean restaurant eating tofu soup. Everyone looked up and laughed. Sleepy Tofu was born.”

I’m so glad the founder took the time to understand the local market, had the tenacity to create a quality product, and then invested energy into the marketing and brand. Let’s hope more entrepreneurs start applying this winning formula.

Sleepy Tofu, I’m so glad we finally met. In fact, I’ve been waiting for you since September 2017. From my Twitter:

IMG_1973

Good news! Get 5% off the price of your new Sleepy Tofu with code “TRICKY5OFF”. Simply enter that code when you go through the payment process on their website.



Comments (6):

  1. Greg

    May 14, 2018 at 10:51

    since it’s been a fair few weeks, how is the mattress?

    Reply
    • Kathy

      May 14, 2018 at 11:07

      Loving it. We purchased a new mattress about two months back from a traditional Taiwanese brand. Ordered it off Momo. Too firm for me. That one is now in the second room. The Sleepy Tofu has padding on top, but has spring structure underneath.

      Reply
      • Greg

        May 14, 2018 at 17:55

        Nice. I’ve been seeing a lot of their adverts on facebook lately and a few friends have also brought them up.

        Reply
  2. Julian

    May 15, 2018 at 10:24

    They don’t seem to have an English setup (yet?) but I muddled my way through it and everything said sold out? Maybe I did it wrong. Anyway, I’m definitely interested, I’ll keep checking on it.

    Thanks for the heads up!

    Reply
    • Kathy

      May 15, 2018 at 17:57

      They’re running a Zeczec crowdfunding campaign at the moment, so doesn’t look like they’re taking orders on their website. We purchased before the Zeczec campaign launched.

      https://www.zeczec.com/projects/sleepytofu

      Reply
  3. Burke

    November 18, 2018 at 01:08

    My Sleepy Tofu mattress was delivered today. I only heard about them because I stumbled across your blog. I used your promo code. Thanks 🙂

    Reply

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