I stopped into the Gogoro Experience Center in the Xinyi area a couple of weeks back. Have you been? It’s pretty amazing. Everything is shiny and crisp. There’s no clutter. The vibe is young and friendly. If it feels familiar, you know, in an Apple Store way, that’s probably intentional. Gogoro’s electric “smartscooter” is a beautiful product. It deserves a showroom like this, dammit.
Full disclosure: I’m not a scooter rider or even a scooter passenger. I ride the bus almost every day and the traffic is just crazy. Sometimes it’s scary crazy. Still, you can’t help but be impressed and blown away by Gogoro’s technology and vision.
When you consider you’re standing in the Xinyi shopping area, which is dominated by overseas brands (new storefronts include Gap, Forever 21 and H&M…) it’s both inspiring and reassuring to see a Taiwan-grown technology company with the ambition to chase and bask in the spotlight.
Before I went outside to check out the test ride station, I spotted the accessories section. The ex-retail employee in me shamelessly went “woooo” at these t-shirts. That’s some seriously talented t-shirt folding. But let me ask you, would you wear a t-shirt with “Easier” written on it?
Outside, there’s a battery charging station for the test ride scooters. When you need new batteries, you slide the empties in and the station automatically ejects two fully-charged ones. The batteries also provide any necessary software updates for the Gogoro scooter so you don’t need to do that manually.
The only potential problem I see is the weight of the batteries. They’re pretty heavy. The sales guy made a bad joke about single guys waiting by charging stations offering to help women with their battery swaps…which sounds awkward.
Have you gone on a test ride? What did you think?